Product Marketing Manager


 
Location: Indiranagar Area, Bangalore, India 

Time Zone: IST

Experience Level: 2 years to 5 years

Spektra Systems is looking for a dynamic marketing professional with passion for building online presence and GTM strategy for new products, ultimately driving growth.  You’d be a one person team in beginning starting the marketing efforts and build on from there. 

 

Responsibilities:

  • Create and Drive the Go To Market (GTM) strategy for one or more Spektra Products 
  • Develop product messaging that differentiates Spektra products from others in the market.
  • Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress. 
  • Rebuild the overall product content and external websites.
  • Build and maintain online presence through Social Media, Email campaigns etc. and track results. 
  • Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webinars.
  • Own and drive analytics for the email marketing, social media marketing and targeting marketing. 
  • Content marketing- Get content distribution effectively using effective channels, referral/influencers programs, social media (Linkedin, Twitter), etc..
  • Own and drive creation of collaterals, content, website updates, social media and demos for Spektra products.
  • Understand market trends and competitors and develop marketing strategies to increase our market presence and penetratio
  • Tradeshow and Event support – From creating session presentations to messaging to booth designs.

Desired Skills and Experience

 

  • 5+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.
  • Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy.
  • Exceptional written and verbal communication skills
  • Understanding of the Cloud Computing Industry.
  • Track record of rolling out successful large scale marketing campaigns.
 
 
How to Apply:

Please send your profiles to careers@spektrasystems.com with “Application for Marketing Roles” in Subject.