Product Marketing Manager
- Location: Anywhere in India/Remote
- Time: Whenever you want.
- Experience Level: 2 years to 5 years
Spektra Systems is looking for a dynamic marketing professional with passion for building online presence and GTM strategy for new products, ultimately driving growth. You’d be a one person team in beginning starting the marketing efforts and build on from there.
- Create and Drive the Go To Market (GTM) strategy for one or more Spektra Products
- Develop product messaging that differentiates Spektra products from others in the market.
- Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress.
- Rebuild the overall product content and external websites.
- Build and maintain online presence through Social Media, Email campaigns etc. and track results.
- Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webinars.
- Own and drive analytics for the email marketing, social media marketing and targeting marketing.
- Content marketing- Get content distribution effectively using effective channels, referral/influencers programs, social media (Linkedin, Twitter), etc..
- Own and drive creation of collaterals, content, website updates, social media and demos for Spektra products.
- Understand market trends and competitors and develop marketing strategies to increase our market presence and penetratio
- Tradeshow and Event support – From creating session presentations to messaging to booth designs.
Desired Skills and Experience:
- 5+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.
- Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy.
- Exceptional written and verbal communication skills
- Understanding of the Cloud Computing Industry.
- Track record of rolling out successful large scale marketing campaigns.
- Knowledge of Hubspot would be a plus.
How to Apply:
Please send your profiles to email@example.com with “Application for Marketing Roles” in Subject.