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There’s never been a better time to become an Azure Marketplace partner! Microsoft Inspire 2021 is all you need to know about.
The birth of Cloud Technology disrupted the way our world worked. It was the epitome of innovation, transforming businesses of all sizes, erasing physical borders and wheeling in an era of digital collaboration. The Cloud didn’t just offer convenience, but also business agility, adaptation to unforeseen circumstances and accelerated growth in incomprehensible numbers.
Microsoft, the cloud pioneer has been the frontrunner in enabling digital transformation and supporting the shift in the business landscape, fast-tracked by the COVID-19 pandemic. Now, the tech giant is taking strategic and imaginative development leaps to empower its partners. The goal? To build a world where businesses can realize their true potential.
Microsoft Inspire 2021
The Microsoft Inspire 2021 Conference centered on the company’s commitment to becoming the “best partners for our partners”, as upheld by CEO Satya Nadella in his opening keynote speech. The 4th Industrial Revolution is happening as you read this, and we’re inviting you to be a part of it.
Big news for ISVs and Cloud-Based Product Companies
Long after opening the doors to a world where buying software is no longer a tedious, nerve-racking job, Azure Marketplace is now set to become the lighthouse guiding lost businesses towards a more secure and swift digital progression.
Microsoft understands the key role partners will play to realize this dream and is investing heavily in partner success through some key policy changes which was shared during Microsoft Inspire 2021:
Marketplace transaction fee reduction for all transactable offers
In a power move to enable partners to to accrue greater margin benefits, Microsoft has slashed their transaction fees from an industry-standard 20% to the now in-effect 3%. “This is our investment in your success, so you can invest more in your business and in your people,” Nadella told partners.
This announcement during Microsoft Inspire 2021 has opened new doors for driving growth and scaling faster.
Fast-track your marketplace success story with SaaSify.
Accelerate customer acquisition — through Teams App
Ushering in a new era of Marketplaces success for ISVs and cloud-based software businesses, Microsoft announced during Microsoft Inspire 2021 that it was opening new doors for partner success — the capability to sell and purchase solutions within the Microsoft Teams app itself.
The power move gives ISVs instant access to 145 million daily Teams user base. Partners can now offer private pricing to enterprises and secure larger deals and customers will be able to get instant installation and user access within the Teams admin center — greater convenience for both parties.
Introducing: Migrate to Microsoft, Build with Microsoft, Sell with Microsoft
Microsoft’s commercial marketplace is the most comprehensive B2B marketplace on the planet serving virtually every software need with over 30K apps and services published and 4M+ monthly active shoppers (with 95% of Fortune 500 companies using Azure).
During Microsoft Inspire 2021, it was also shared that Microsoft is taking things up a hundred notches by inviting partners to not only collaborate with them as sellers but as builders of the brewing digital revolution.
This can be a turning point for your business as you get to take the lead in creating solutions that support enterprises to navigate through the new hybrid-work reality.
A call to future-proof your business with Azure
Get all tools and technical guidance required to drive application innovation for your customers whether it is enhancing and modernizing existing products, building advanced cloud-native applications or aligning and simplifying the development process with DevOps.
Microsoft is offering open (zero charge) access to Azure Virtual Desktop until December 31, 2021, to help partners test and scale remote solutions that streamline hybrid-work scenarios.
A lot of partners are already using AVD to remodel and update their virtual desktop infrastructure (VDI) and stream applications to customers. This will enable partners to deliver, host and upgrade apps an agile and adaptable manner.
This blog was originally published on SaaSify.